we have decided to change our website url along with our email domain worldwide because SIMPLE WORKS BETTER!
Shorter URLs, usually two words or less, or a brand name, have some very specific advantages: they are easier to read as well as easier to remember.
Furthermore, by taking up less space, they fit better on any printed material (for ex. business cards and brochures).
Short URLs have a better chance at being “catchy,” and they are more likely to “stick” in someone’s head.